Who are we?
BeTheChange is a digital content agency focused on the metamorphosis of ideas into words.
In a world where the positioning of brands and companies is fundamental to its success, BeTheChange is there from the start to create all the textual content necessary for your project. From the design of the spirit of the brand to the monthly monitoring of content in blogs and social media, BeTheChange offers a deep look at the process of content creation.
How do we do it?
BeTheChange is an agency focused on work that is cooked at home. Our content is genuine, warm and understandable thanks to the entire ant work that is done in collaboration with the heart of the idea. We work from the beginning adopting the vision of our clients and transforming it into unique and unparalleled content.
An 8-step system
1. Research
We work alongside with a designer to break the best strategy according to our client’s needs. In this stage we review the existing content, third party sources and consult with subject experts to pull together the info, facts, quotes, and materials to write the page.
2. Write
Once we have all we need to produce the actual content, we proceed to develop the structure and apply the body copy, headings, descriptions, snippets, captions, call to action labels, and links. Here’s were the magic happens.
3. Review
We submit our texts to subject experts, we proofread all of our content to be factually accurate, on message, and complete.
4. Revise
This is the moment when we interpret the reviewer’s feedback, update the copy, and reissue a new version.
5. Approve
The reissued content is reviewed for approval/sign – off. It’s then ready to be uploaded to the CMS.
6. Upload
We populate the page with the approved content, adding links, images, files, feature content, and meta data (taxonomy labels and descriptions). We join our Digital Producer and designer to give the final touch.
7. Web page review
Take a seat and look at the product. Do you like it? Would you add something new? We want your vision to be the image of your company.
8. Publish
Once the entire site is ready to go, we share it with the world!